Scott Needham's Sprite skater's crash/splash

Casting skater's with the ability to hit the moves required for Sprite's new outdoor "Freedom from Thirst" campaign could have been a nightmare for FLIPP photographer Scott Needham. The Ogilvy team were working on a concept originating from the very cool TVC shot in Thailand, and so the skaters had to have pro-skating skills combined with good (or at least half decent) looks. Now those of you who follow skater culture know that this is not the easiest ask! The lads had to jump, nail the move, face camera, land it without looking at the landing and do it all again, and again and again ..... exactly the same each time! Thankfully we found Nathan (Jimmy) Beck and Marty, and they totally blitzed it! There are billboards to prove it ...