William Meppem and Kristine Duran get seedy.

The pun is cheap, but the Helga's new seeded bread campaign developed by BMF, shot by William Meppem and styled by Kristine Duran, is anything but! The premium range of bread by Helga's would gladden any species of bird with it's high content of seeds - especailly those working and living in Darlinghurst (sorry, i can't help it - the puns just keep writing themselves!)

Scott Needham shoots FCS in Hawaii.

Photographer Scott Needham still occasionally goes back to his old haunting ground of the pro surf culture, to shoot advertising for the brands. FCS fins flew him to Hawaii to pin down Kelly Slater and Luke Stedman just before Christmas. Did you know that FCS is an Australian company that is actually owned by Macquarie Group? That would be a board meeting with a difference!
This is one of our fav portraits of Luke....