FLIPP Blog

Welcome to our FLIPP blog! Here you will find posts on all the latest news, campaigns and interesting activities that we are participating in, as well as the things we all love about lifestyle - people, food, interiors, design, travel, creative advertising and photography!

Saturday, 25 July 2009

Jason Loucas and his Kraft Kids!.


FLIPP photographer Jason Loucas has been working with Kraft for several years, but a shoot with a gang of children is never simple. Fortunately this shoot went as smoothly as the giant jar of peanut butter clutched in Malia'a arms.

Wednesday, 15 July 2009

More Andy Lewis ... our new liquids man!

So FLIPP's new photographer Andy Lewis is causing quite a splash (pardon the pun) with his work with liquids and beverages. The delicate and elegant way that he deals with the subject of condensation beading and splashing, seems to just enhance the product's desirability. It makes us feel like a cold beer even at 9am in the morning!

Sunday, 5 July 2009

Sally Parker is a FLIPPing fantastic food stylist!

Here at FLIPP, we have been searching for the best technical food stylist and recipe developer for our commercial clients - and she finally turned up in the wonderful Sally Parker. Sally's background as a chef, her experience in commercial recipe development, and her expertise in technical styling are a fantastic package. Previously Sally has been predominantly styling & writing from client side, collaborating with MLA , Continental and Weightwatchers among others. This has given her a unique understanding of client requirements, whilst not restricting her ability to contribute creatively to a brief. Down to earth and charming, Sally is genuinely a fabulous addition to our FLIPPster team!

Thursday, 2 July 2009

Scott Needham's China connection.

Prior to my marketing visit to China and Hong Kong in June, FLIPP Photographer Scott Needham was requested by a Chinese client with a 'youth market', to develop a cool little test shoot that felt "street". Cut to a grafitti wall on the North Shore, with a posse of attitude-filled Chinese models, and you get a scenario that was hot, and yet still completely sensitive and appropriate to the Chinese advertising aesthetic. Our client loved it ..... so stay tuned to what comes next!